LISTEN
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A brand is no longer what we tell the customer it is.
A brand is what consumers tell to each other it is.
Scott Cook - Co-founder Intuit
ENGAGE
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People share, read and engage more with any type of content when it's surfaced through friends and people they know and trust.
Malorie Lucich - Head of Product Comms - Pinterest
REWARD
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There are two things people want more than sex and money: recognition and praise.
Marie Kay Ash - Founder of Mary Kay cosmetics
PERFORM
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