LISTEN

A brand is no longer what we tell the customer it is.

A brand is what consumers tell to each other it is.

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Scott Cook - Co-founder Intuit

ENGAGE

People share, read and engage more with any type of content when it's surfaced through friends and people they know and trust.

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Malorie Lucich - Head of Product Comms - Pinterest

REWARD

There are two things people want more than sex and money: recognition and praise.

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Marie Kay Ash - Founder of Mary Kay cosmetics

PERFORM

People influence people... A trusted referral influences people more than the best broadcast message.

A trusted referral is the holy grail of advertising.

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Mark Zuckerberg - Founder Facebook